How to Build an AI Competitor Intelligence Agent
An AI agent that monitors your competitors and delivers structured reports — product launches, pricing changes, hiring signals, press — so you never have to check their websites yourself.
How it works
Create the agent at dashboard.carlyassistant.com. Connect Semrush or Ahrefs for SEO tracking, Google Sheets for logging, Slack or email for alerts. Give it your competitor list and the signals you care about. Full walkthrough: How to Create a Custom AI Email Agent.
What it connects to
SEO & Research: Semrush, Ahrefs, Google Search Console, Google Analytics
Logging: Google Sheets, Microsoft Excel, Airtable, Notion, Google Docs, Confluence
Delivery: Slack, Microsoft Teams, Discord, Gmail, Outlook
Storage: Google Drive, Dropbox, Box, SharePoint
How teams use it
- Product tracks feature launches — agent monitors competitor changelogs and flags capabilities that overlap with your roadmap
- Sales keeps battlecards current — agent maintains a live comparison doc in Google Docs with latest pricing, features, and positioning
- Leadership gets monthly briefings — agent compiles hiring trends, funding news, SEO shifts, and pricing changes every first Monday
Build yours at dashboard.carlyassistant.com, or email carly@usecarly.com and describe what you need.
Related: What Are AI Agents · How to Create a Custom AI Email Agent · How to Build AI Employees
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"Before Carly, I relied on a Calendly link, but the whole process felt impersonal and not very professional. Carly changed that by handling all the back-and-forth, so I'm no longer stuck in endless email threads trying to line up schedules.
Now Carly reaches out to candidates, shares my real-time availability, lets them pick a slot, then sends a Zoom link and drops it straight into my calendar. She sends reminders to both of us before each call, which has significantly reduced no-shows and last-minute confusion.
On top of scheduling, Carly acts like a full executive assistant, sending me my schedule the night before so I can prepare for each call. It reminds me of the old x.ai assistant, but Carly is noticeably smarter, faster, and better suited to my healthcare recruitment business."
